Target has a history of trying to keep their stores fresh, with user experiences and industrial design that is cohesive and friendly. They don’t always succeed, but the latest changes have been interesting, as Target upgrades their in-store price check experience. It’s important to focus on delivering the features people need, and not more.
One area where Target is trying to improve the user experience is the price check scanners that are placed around the stores, usually at the end of aisles, next to a red phone.
Target is no stranger to technology. They use iPod touch in custom cases with barcode scanners built in to manage inventory and print tags for the shelf with a wirelessly paired printer.
Continue reading “Target’s new in-store tablets miss the bullseye”
redesign | mobile 