redesignAnswer: The trapezoidal package contained an iMac

Posted on by Rakesh Agrawal

 

 

From Skitch (3)

 

This package contained an iMac.

There are two things wrong with this packaging:

  • The trapezoidal shape doesn’t stack or fit well in delivery trucks.
  • Very few packages come in a trapezoidal shape. Thieves are more likely to notice this and assume that it contains a high-value item. (And they’d be right a large portion of the time.)

Published by Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.