We have built a great team to launch redesign mobile.
We are focused on big ideas that can change the world. We are also huge fans of great design.
In June, we had our first recruiting week.
Stay tuned for more.
The tab on this cable is broken because it was locked to the peg. There was a customer service button to press; I pressed it. A store clerk walked by but didn’t have the key; I asked her to find someone who did. 15 minutes later, I gave up and ripped off the tab. (I did pay for the merchandise.)
But most consumers wouldn’t wait more than 2 minutes. So this “security” measure deters sales.
It also doesn’t deter theft! If someone wants to steal it, they can just do what I did. Another alternative is to pull the peg entirely out of the peg board and remove it from the back.
So you’ve made it hard for legitimate customers to buy the product while only adding a speed bump for thieves.
This is also a case where the maxim about letting your data make your decisions falls flat. Such analysis ignores what you can’t measure. In this case, it is lost sales. You can measure theft — number of units put on display minus number sold. Measuring opportunity cost — the units you didn’t sell because people didn’t want to wait — is harder. (Though it can be done.)
Opportunity cost in this case is especially high because this a high margin product. Every lost sale hurts more than every theft.
Of course, Walgreen’s could improve service levels so that someone would actually come and unlock the product. But that requires more staffing.
Another answer, which Sam came up with, is that the item was on a peg with assorted merchandise. Rather than slide everything out to get to the one she wanted in back and then slide everything back on, she’d just rip the tab for the one she wanted.
Why is the tab torn on the packaging of this cable?
The enclosure (or similar structure) behind this subway staircase is required by the Americans with Disabilities Act of 1990 for all public buildings and some private residences; it protects commuters with visual impairments from injuring themselves on the underside of a protruding object. In the absence of the enclosure, a blind commuter would bump into the staircase head-first before her cane made contact with an obstacle. Incidentally, it also protects those of us who walk and text simultaneously. (This does not constitute an admission of guilt on the part of the author!) Some subway stations have a storage closet built under the stairs; this station keeps it simple with a bare-minimum railing.
Bonus point if you guessed the station–It is Jay St.-Metrotech on the A/C/F lines.
I didn’t get this answer correct. My answer — and the answer of a lot of people — was that it is there to prevent perverts from looking up skirts or kilts.
Another guess I had was that it would keep snow and ice from shoes from going through the stair case and creating slippery puddles below.
Subways often have little yellow bumps at the edge of the platform (seen toward the right above) to help the visually impaired. This is called tactile paving.
One of the goals of redesign mobile is to push for the design of products for people of all abilities. Victor got this answer immediately. As the father of an autistic child, he’s especially passionate about designing products for people of all abilities.
I take the subway every day, both out of necessity and because I love public transportation. The backside of the staircase in this subway station has a metal enclosure around it–what purpose does it serve? (Hint–the answer is not specific to this location.
Imagine two borrowers.
Who is the better credit risk? Most humans would say borrower 2.
But the FICO scoring model would say borrower 1.
The fundamental flaw in FICO is that it doesn’t take into account the income or assets of the borrower. It focuses on things like credit utilization, recent inquiries, etc. Someone who makes $500,000 looking for a $25,000 line of credit is more likely to be able to repay that loan than someone who makes $30,000.
The FICO model has many, many flaws. Another significant one is that it often creates scenarios where doing the economically optimal thing reduces your FICO score. We’ll cover that in a later quiz.
My favorite answer to this quiz was:
they let Smedley influence credit denials to top tier CEO’s. the lies keep spreading even deep into financial institution models. i bet FICO will still let David Marcus have a First Progress secured credit card – Anuj hasn’t moved that deep!
Like many marketing and pricing questions, this one doesn’t have a “right” answer. It depends on the philosophy of the company and what you’re trying to achieve.
Here, you’re balancing the consumer desire for “fairness” with the desire to maximize either revenue or margin.
The “fair” answer is $3.49, which is exactly half of the cost for two. The revenue maximization answer is $6.97, because it basically forces everyone to buy two.
There are other considerations, too:
In general, I find that stores like Target tend toward the “fair” end of the spectrum in unit pricing. Drug stores such as, Walgreen’s and CVS, and C-stores, like 7-11, tend toward the revenue maximization.
The picture in the question was taken at a 7-11. The price for two was $6.98. The price for one was “up to $5.99″ on the sign. I didn’t try to buy a single unit just to see what the actual price was.
The question: why did PenFed send me a new Visa without asking?
The key to this puzzle is noticing the different words below Visa. In one case, it is “Platinum”. In another it’s “Signature.”
The interchange rates for Signature cards are substantially higher than for Platinum cards. The issuing bank can make a lot more on transactions simply by “upgrading” the customer to Signature. This is virtually no cost, aside from re-issuing the cards. There are a bunch of services that come with Signature status (like concierge), but these are low-use services of marginal value.
For people in the payments industry, this should be an easy-to-moderate puzzle. (1 person in the industry answered correctly.) For people outside of payments, this was a hard puzzle.
A few things that came up a lot in the answers: