reDesign mobile is a product strategy consulting practice focused on Internet and mobile technologies. My focus is on helping executives figure out the best strategies and identify big, bold new opportunities. My cross-functional experience means that I view products like customers do: as a whole. Customers don’t separate out their experience among marketing, design, product and operations.
I have significant expertise in local, mapping, payments, social and mobile technologies.
Among the questions I can help you answer:
- What should our mobile strategy be?
- What should our social strategy be?
- How can we improve our customer experience?
- Whom should we partner with?
- What are the strengths and weaknesses of the competition?
- What are the most important questions I should ask potential customers?
- What are the right messages that will resonate with consumers?
- What are the messages that will resonate with media?
- What will resonate with investors?
- What’s the best way to bring the product to market?
- How should I price my product or service?
- What are the minimum features required to come to market?
- What startups should we be looking to acquire or invest in?
Any consulting and strategic work I do is provided on a confidential basis and is not used in my reporting.
Although I am an author and commentator, my writing is based on my news judgment and is not influenced by clients.
I am based in San Francisco, but I’m available for projects around the world. (Either remote or on-site.)
For pricing and availability, please email firstname.lastname@example.org.
I talk to Marketplace in advance of the Facebook phone announcement.
Audio and story.
I talk with the Street Signs gang about Google hitting $800 a share. What does this mean for Apple and what does Google do next?
I talk with China Central TV about Square.
I talk to American Banker about Amex’s new integration allowing you to buy products through Twitter.
”Amex definitely legitimizes it,” says Rakesh Agrawal, a consultant on mobile payments and marketing. “They are a major player that has tens of millions of cardholders, and they are willing to spend on marketing.”
I talk on CNBC’s Street Signs about why LinkedIn is doing so well and the challenges Facebook faces.
I was in Washington state last week with my friend Amy and her 2-year-old daughter, Sophie. We went to the Northwest Trek Wildlife Park so that Sophie could see her favorite animal (bears) in person for the first time.
At the end of the visit, we stopped in the gift shop and I found an adorable shirt for her. (With a bear, of course.)
I handed the shirt to the clerk and my credit card to Sophie to hand over.
The clerk was having trouble with the scanner. She tried repeatedly to get it to ring up. In that time, Sophie twice picked up my credit card and moved it closer to the clerk.
Although Sophie doesn’t understand retail technology, she does know when something is taking too long.
The experience also made me wonder whether kids will use cash as much as we did, when they are growing up accustomed to seeing their parents (and their parents’ friends) paying for so many things with plastic.
Even the exposure that many of us first had to money — cash that our parents gave us to pay for school lunches — has been replaced in many U.S. schools by prepaid systems.
I talk to APM’s Marketplace about Blackberry.
Audio and text.