reDesign mobile is a product strategy consulting practice focused on Internet and mobile technologies. My focus is on helping executives figure out the best strategies and identify big, bold new opportunities. My cross-functional experience means that I view products like customers do: as a whole. Customers don’t separate out their experience among marketing, design, product and operations.
I have significant expertise in local, mapping, payments, social and mobile technologies.
Among the questions I can help you answer:
- What should our mobile strategy be?
- What should our social strategy be?
- How can we improve our customer experience?
- Whom should we partner with?
- What are the strengths and weaknesses of the competition?
- What are the most important questions I should ask potential customers?
- What are the right messages that will resonate with consumers?
- What are the messages that will resonate with media?
- What will resonate with investors?
- What’s the best way to bring the product to market?
- How should I price my product or service?
- What are the minimum features required to come to market?
- What startups should we be looking to acquire or invest in?
Any consulting and strategic work I do is provided on a confidential basis and is not used in my reporting.
Although I am an author and commentator, my writing is based on my news judgment and is not influenced by clients.
I am based in San Francisco, but I’m available for projects around the world. (Either remote or on-site.)
For pricing and availability, please email firstname.lastname@example.org.
There were some really good posts on NFC, mobile payments and local that I ran across this week.
These are must-reads for many of the folks who follow me on Twitter:
And in case you missed the news: I’m getting out of the writing about Groupon business. It’s been more than a year and it’s time to move on to other things. A note to my friends in the media: I’m still happy to help you with your Groupon stories, I just won’t be writing my own. Let me know if you need analysis or introductions to sources.
Earlier tonight I asked about mobile monthly unique users for various products.
Here is a compilation of that data along with some others:
- Facebook – 350 million – publicly announced
- Google Maps – hundreds of millions – estimate
- Angry Birds – 30 million daily uniques - Mashable via Anil Dharni
- Twitter – tens of millions – estimate
- Pandora – 20-30 million – based on 37 million total in SEC filings
- TripAdvisor – 10 million – tweet from TA employee
- Yelp – 5 million – from Yelp PR
- Where – 4 million – announced at time of eBay acquisition
- foursquare – 400,000 – tweet from Rabois
Others likely above 5 million:
- Discover (1MM app installs reported)
I’ve been working in wireless application design for more than 10 years and it’s really exciting to see wireless data take off. Mobile applications and widespread connectivity are bringing oceans of information to our fingertips. In the last year I’ve been more informed, eaten better, taken public transit more and been more adventurous than ever before. I’ve also been less bored and less lost.
The explosion in the availability of data and the creation of data is going to be transformative, perhaps more than the wired Internet. Realtime information from our friends, neighbors and sensors will allow us to be more efficient and avoid a lot of everyday annoyances.
There are challenges:
- Network quality — Wireless networks in the U.S. aren’t nearly as fast or reliable as networks in the rest of the developed world. I’ve got a love/hate relationship with my iPhone. I love it works and hate it when I can’t use it because of network issues.
- Filtering and alerting — With all of the content that is being created through mobile devices (tweets, photos, videos, etc.) sorting through it all to find what’s important is becoming a big problem and the tools that we have today are crude at best.
- Platform overload — There are too many mobile platforms today. Developers have to choose among iPhone, Blackberry, Windows Mobile, Palm, Symbian. And that’s just the smartphones. It’s just not cost effective to develop for everything.
This blog will look at interesting (good and bad) applications of mobile technology and the good and bad of mobile user interfaces. If you have an application you’d like me to take a look at, please drop me a line.
My personal blog will continue to be an eclectic mix of pieces on social networking, search and media.